• Retirement Planning
    • Retirement Planning Services
    • Retirement Planning in Your 50s
    • Retirement Planning in Your 60s
  • Tax Planning & Investing
    • Investment Advisor
    • Tax Planning
    • Business Owner Services
  • About
    • Michael Becker
    • Craig Toberman
  • Resources
    • Blog
    • Wealth Management FAQs
    • Retirement Dashboard
    • Social Security Calculator
    • Estate Planning Checklist
    • Book
  • In the News
  • Pricing
  • Contact
  • Retirement Planning
    • Retirement Planning Services
    • Retirement Planning in Your 50s
    • Retirement Planning in Your 60s
  • Tax Planning & Investing
    • Investment Advisor
    • Tax Planning
    • Business Owner Services
  • About
    • Michael Becker
    • Craig Toberman
  • Resources
    • Blog
    • Wealth Management FAQs
    • Retirement Dashboard
    • Social Security Calculator
    • Estate Planning Checklist
    • Book
  • In the News
  • Pricing
  • Contact
Free Intro Call
Do ETFs fit into your investment strategy
  • Michael Becker, CFA, CFP®
  • 04/02/2025

Do ETFs Fit Your Investment Strategy?

Planning for retirement? A well-balanced portfolio is key to long-term financial security. ETFs can play a pivotal role in your portfolio, offering diversification and flexibility to match your goals. In this guide, we’ll explore ETFs, how they compare to other investments, and how they fit into a smart investing strategy.

Knowing your risk tolerance helps you choose assets that align with your future financial goals. While ETFs are just one option, they can provide an accessible and efficient way to grow wealth over time. In this article, we will define ETFs, compare them to stocks and bonds, explore different types, and discuss their advantages and disadvantages in a diversified portfolio.

What is an Exchange-Traded Fund (ETF)?

An ETF, or exchange-traded fund, is a professionally managed investment fund that holds a mix of stocks, bonds, or other assets. Like individual stocks, ETFs are traded on the stock exchange throughout the day, offering liquidity and flexibility.

ETFs are typically designed around a specific strategy or market sector, such as technology or energy. They allow investors to diversify their portfolios without purchasing each asset separately. Unlike mutual funds, which are priced once daily, ETFs trade throughout market hours with fluctuating prices, allowing for real-time price changes and increased trading flexibility.

Since the first ETF launched in the 1990s, these funds have grown in popularity in the U.S. By 2021, ETFs surpassed mutual funds in assets under management, thanks to their lower internal expenses, tax efficiency, and greater trading flexibility.

There has been a significant rise in cash flowing into ETFs in recent years.

Source: Investopedia

How Do ETFs Work?

ETFs work by offering investors a simple way to diversify their portfolio with a single trade, while gaining exposure to a wide range of assets. Many ETFs track the performance of specific indices, like the S&P 500, giving a cost-effective method for broad market investment.

Most ETFs are passively managed, aiming to mirror the performance of a benchmark index rather than outperform it. On the other hand, actively managed ETFs are overseen by portfolio managers who make investment decisions and adjust the securities within the fund to meet specific investment goals.

What’s the Difference Between ETFs, Mutual Funds, and Stocks?

Though stocks, ETFs, and bonds are common investment opportunities, each serves a different purpose and comes with varying risk levels. Here’s a comparison to help you understand their unique characteristics.

InvestmentDefinitionRisk LevelProsCons
StocksOwnership in a company; shareholders benefit from profits through dividends and stock appreciation.HighCan offer higher returns than market indexes. Best suited for money you never plan to spend.Much higher risk of total loss and more volatility than diversified strategies.
ETFsA collection of assets (stocks, bonds, etc.) that trade on stock exchanges.Varies by type (Low to High)Provide diversification, often at a lower cost, and offer liquidity and flexibility.Actively managed ETFs tend to have higher fees, and capital gains taxes may apply upon sale.
BondsLoans made by investors to companies or governments in exchange for principal repayment plus interest.Varies by type (Low to Moderate)Less volatile, offering stability; good for short-term goals or investors with low risk tolerance.Can offer lower returns than stocks, and early withdrawal from certain bonds may incur penalties.

What are the Different Types of ETFs?

  • Stock ETFs
    A collection of stocks that trades like an individual stock and can be bought or sold throughout the day. These ETFs offer diversification at a lower operational cost than purchasing individual stocks.
  • Bond/Fixed-Income ETFs
    Hold a portfolio of bonds, offering exposure to different fixed-income strategies. Like stock ETFs, they are either passively or actively managed and trade on exchanges but typically don’t have a maturity date.
  • Sector & Industry ETFs
    ETFs that focus on specific industries or sectors. This allows investors to gain exposure to a particular sector, such as technology, healthcare, or energy, rather than a broader market.
  • Commodity ETFs
    These ETFs provide exposure to popular raw materials such as gold, oil, and agricultural products through physical holdings or futures contracts.
  • International ETFs
    Invest in stocks of companies outside the U.S. This provides exposure to global markets and diversification beyond domestic investments.
  • Thematic & ESG ETFs
    These ETFs focus on companies with similar business values or that align on important issues such as clean energy, water, or gender diversity.

What are the Advantages and Disadvantages of ETFs?

Like any investment, ETFs come with both advantages and disadvantages. Here are some key points to consider:

Advantages of ETFsDisadvantages of ETFs
Strategically Diversified: ETFs include a mix of stocks and bonds, reducing risk by spreading investments across various assets.Potential Fees: Depending on the institution and ETF, there might be a trade commission fee.
Less Risk: Spreading your investment over dozens or hundreds of companies will significantly lower risk.Bid/Ask Spread: ETFs that don’t trade frequently may have a wider bid-ask spread, meaning the difference between what you’re willing to pay and the price someone is willing to sell for could be higher, impacting your overall cost.
Lower Fees: ETFs often have lower operating fees than other investments like mutual funds.Subject to Market Risk: ETFs are subject to market volatility, meaning their value can fluctuate significantly.
Easy to Trade: ETFs can be bought or sold during market hours (when a stock can be sold).Susceptible to Errors: Some ETFs may not perfectly match the performance of their target index due to tracking differences.
Tax Efficient: With fewer “taxable events,” ETFs tend to be more tax efficient than other investments.Limited Control: ETF managers select the holdings, so you don’t choose individual stocks—this can be a pro or con depending on your strategy.
Combined Benefits: ETFs combine the diversity benefits of funds with the liquidity and flexibility of stocks.

What Should I Consider When Investing in ETFs?

Choosing the right ETFs is an important decision. To make the best choice, conduct thorough research, consult with a financial advisor, and consider the following steps:

    1. Choose the Right ETF for Your Goals and Desired Outcome
      Growth, income, or diversification–what are the goals you want to achieve?
    2. Choose an ETF Based on Your Investment Style
      Does your investment style align with your timeline and risk tolerance?
    3. Determine if You Want Active or Passive Management
      Do you prefer an actively managed ETF with a portfolio manager or a passively managed ETF that tracks an index?
    4. Evaluate Expense Ratios and Holdings
      Do the ETFs you’re interested in sell at a premium or discount? How will this impact future returns and trading opportunities?
    5. Decide Where to Buy
      • Online Platform Broker
        Do you want personalized access to your investments with control through an online platform?
      • Robo-Advisor
        Would you prefer an automated system that monitors and adjusts your portfolio for you?
      • Traditional Financial Advisor
        Do you want more personalized, in-depth management and assistance from an experienced professional?

How Do I Start Investing in ETFs?

    1. Open a Brokerage Account & Find a Financial Advisor
      A brokerage account allows you to buy and sell securities. While opening one might seem daunting, the process is straightforward and can be done online, similar to setting up a bank account.

      Once your account is set up, research and compare different financial advisors and/or brokers to find the best fit for your needs. When choosing a financial advisor and/or broker, compare fees, trading platforms, and available features. If you’re a first-time investor, look for professionals who offer educational resources to guide you.

    2. Select Your Funds
      Explore different funds and see how ETFs can help you achieve your financial goals. You should invest in a specific industry, region, or theme. Consider your options, assess costs, and ensure they align with your investment strategy.
    3. Decide How to Invest
      Determine how much and how often you want to invest. You can make regular contributions over time or invest a lump sum up front.
    4. Talk to Your Financial Advisor
      Discuss your risk tolerance and selected ETFs with your financial advisor, who will guide you through purchasing.

Conclusion

Navigating ETFs can be complex and time-consuming, whether you’re a beginner or an experienced investor. A trusted financial advisor can simplify the process, develop a strategy tailored to your goals, and ensure your investments align with your risk tolerance and retirement timeline.

At Toberman Becker, we help you make informed decisions and select the ETFs that best fit your investment strategy. Our team will guide you through your options, answer key questions, and keep you on track for the retirement you deserve.

Take the next step toward smarter investing. Schedule a complimentary call with Toberman Becker Wealth today.

ETF FAQ

What are ETFs?
An ETF, or exchange-traded fund, is a professionally managed investment fund that holds a mix of stocks, bonds, or other assets. Like individual stocks, ETFs are traded on the stock exchange throughout the day, offering liquidity and flexibility.
What are the main benefits of ETFs?
ETFs are a great way to diversify your portfolio. Unlike stocks, they are spread across multiple securities and have cheaper maintenance fees than mutual funds. Additionally, they can be traded throughout the day on the exchange market, making them more flexible than mutual funds.
What’s the best type of ETF?
This is all dependent on the person, their goals, their risk tolerance, their portfolio, and the investment mandates of ETFs. A financial advisor can help you determine the best type of ETF for you and your portfolio.
What steps should I take to invest in an ETF?
We recommend researching specific ETFs, then talking to a financial advisor about those ETFs. From there, you can choose a revenue for purchasing ETFs and work closely with an advisor to buy and monitor your investment.
Who can I call with additional questions?

Our team is here to help. Whether you’re exploring ETFs or ready to integrate them into your portfolio, we’ll walk you through your options, answer your key questions, and ensure you stay on track. Feel free to reach out–we’d be happy to discuss next steps.

Michael Becker, CFA, CFP®

Michael is a highly knowledgeable and experienced partner at Toberman Becker in St. Louis. With his expertise in investment management, behavioral finance, and retirement planning, Michael is dedicated to providing his clients with the best financial guidance possible.

Having worked with clients on complex estate planning and developing investment strategies for a team of advisors, Michael’s experience spans across various areas of financial planning. What truly sets him apart is his unyielding desire to acquire knowledge for the betterment of his clients. At Toberman Becker, this commitment to continuous learning is the foundation upon which exceptional client experiences are built.

Michael earned a Bachelor of Science degree in Finance and Banking from the University of Missouri – Columbia. Additionally, he holds designations as a Chartered Financial Analyst (CFA) charterholder and Certified Financial Planner (CFP).

Beyond his professional achievements, Michael enjoys a fulfilling personal life in St. Louis. Living with his wife, Lindsey, and their beloved dog, Birk, he finds joy in activities such as golfing together and exploring local restaurants.

Recent Posts

  • Michael Becker on Navigating Private Markets with Confidence, as Featured in Financial Planning
  • Craig Toberman Releases New Book on Family Business Succession Planning
  • Is There a Sweet Spot For Doing a Roth Conversion?
  • Do ETFs Fit Your Investment Strategy?
  • Michael Becker Featured in Investopedia: How a 457 Plan Works After Retirement

Categories

  • Retirement Planning
  • Financial Planning
  • Investing
  • Estate Planning
  • Family Business
  • Retirement Planning Dashboard
  • In the News
  • All
Toberman Becker is a fee-only financial advisory firm based in St. Louis, Missouri. We believe in comprehensive financial planning that helps families achieve their goals.

Useful Links

  • About
  • In the News
  • Fee-Only Services
  • Pricing
  • Blog
  • Form ADV Part 2A
  • Customer Relationship Summary

Get in Touch

  • Toberman Becker Wealth, LLC
    1741 S Big Bend Blvd
    St. Louis, MO 63117
  • (314) 783-9860
Linkedin-in Facebook Instagram X-twitter Youtube

Disclaimer

Toberman Becker Wealth, LLC (“Company”) is an SEC registered investment adviser located in St. Louis, Missouri. Company and its representatives are in compliance with the current filing requirements imposed upon SEC registered investment advisers by those states in which Company maintains clients. This website is solely for informational purposes. SMS consent is not shared with any third parties or affiliates for marketing purposes or under any circumstances. Click here for SMS terms and conditions.

© 2025 Toberman Becker Wealth, LLC, A St. Louis Fee-Only, Fiduciary Financial Advisor. All Rights Reserved.

Form ADV | Privacy Policy and Website Disclaimer